My BusinessCreative
Positioning · Brand · Web

The future looks bright.
And so does your business.

Most owner-led businesses are better than the market can see. My Business Creative fixes that. Market positioning first, then the brand and website that carry it, measured against your bottom line.

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How much is your brand costing your bottom line?

Missed call2:14 pm
New enquiry
Unknown number · no voicemail
They rang the next name on the list.
Quote 2041Declined
$40,000
Deck, fencing and planting · 3 weeks
Awarded tothe one they trusted more
Got another quote for $7,900. Can you match it?
We're $8,400. It's not the same job.
Couldn't see the difference, sorry. Going with them.
electrician christchurch
  • Sparky Co. · 4.9 ★ (212)
  • Volt Electrical · 4.8 ★ (146)
  • Bright Spark Ltd · 4.7 ★ (98)
You: page 2
© 2019Last updated 2019
M
Mike (referred by Sam)
Text message · yesterday
Sam said you were great, couldn't find a website though. Are you still going?
Unanswered

Every one of these is a positioning problem with a number on it. We find the number. Then we fix the position.

Three moves. One system.
  • Strategise

    We work out where you stand in your market: who you're for, what you're best at, why they should choose you. Then we put a number on what the gap is costing.

  • Sell

    The brand and website that carry that position into the market, built to turn attention into enquiries, and enquiries into work.

  • Scale

    Then we keep you in front of the right people with campaigns, content, search and the numbers that prove it.

Services

Three ways to work with us.

Start small and prove it, or build the whole system at once. Every engagement is measured against your numbers, not ours.

  • Start here

    The Gap Diagnosis

    A short, paid piece of work that finds where your market position is losing you money: who you're losing to, why, and what closing the gap is worth. Credited in full against a build.

    • Market and competitor read
    • Positioning, brand and website audit
    • The number, and the plan
  • The core

    The Foundation Build

    Positioning, identity and website built as one system. The strategy decides the message, the brand and site carry it, and it's photographed properly, because a great site with bad photos is a bad site.

    • Positioning and message
    • Identity and design system
    • Website, photography, launch
  • Keep it moving

    The Growth Partnership

    Ongoing marketing that keeps you in front of the right market after launch: campaigns, content, search and reporting.

    • Monthly growth work
    • Search and local visibility
    • Reporting you can read in a minute
Put a number on it

One lost job a month adds up.

$30,000
a year, walking out the door

Simple arithmetic, not a promise. Your real numbers are what the diagnosis is for.

The brand is the bodywork.The strategy is the engine.

A beautiful car with nothing under the bonnet goes nowhere. We build the whole vehicle: the market position and the systems that drive the business, then the brand and website that make it visible, measured by where it takes you. Founder-led in Christchurch, on site anywhere in New Zealand.

How it works

From diagnosis to growth in five steps.

  1. 01

    Diagnose

    A fortnight to find where you stand in your market and what it costs you.

  2. 02

    Strategise

    Positioning, message and the plan to close it.

  3. 03

    Build

    Identity, website and photography. The position, made visible.

  4. 04

    Launch

    Live, measured, and set up to convert from day one.

  5. 05

    Scale

    Growth work that keeps the numbers moving.

Selected work

The proof is in the pudding.outcomes.

Market positions built and made visible with the same system, measured the same way.

  • Project 01

    HorizonLandscape

    • Positioning
    • Brand
    • Website
    • Christchurch

    Positioned as New Zealand's benchmark for landscape construction and care: a brand standard, a commercial-grade website and the reviews to back it, built to win builders, developers and commercial sites.

    Outcome

    $450,000 in organic leads in a single month, three months into the strategy.

  • Project 02

    SystemaizeHealth

    • Positioning
    • Brand
    • Website
    • Healthtech

    Strategic market positioning for a clinician-governed healthtech company: what it is, who it's for and why the sector should back it, communicated clearly enough to open doors.

    Outcome

    Industry-leading relationships and partnerships, and the team and company growth that followed.

  • Project 03

    Your brand.Your website.

    yourbusiness.co.nz
    Start yours
    • Positioning
    • Brand
    • Website
    • Anywhere in NZ

    This slot is open. If your business is better than the market can see, the next project on this page could be yours. It starts with a 20-minute call.

    Outcome

    Yours to write.

[ 03 / 03 ]Start a project

Let's make your business as visible as it is good.

A 20-minute call. No pitch, just an honest read on where you stand in your market and what it's costing you.